The Story of Carhartt WIP


I have written an extensive essay about the history of the Carhartt Work In Progress brand for the latest issue of Sneakers Magazine – the “Taste Issue” #33.

From the humble beginnings as an American blue-collar workwear brand through the appropriation by the early HipHop scene to the evolution as Carhartt WIP over the last 25 years – it’s been quite a ride for this brand, and I hope my article reads the same!

Sneakers Magazine #33 is now available at newsstands and via their website. So treat yourself and buy an issue (or pick it up at this week’s Berlin Fashion Week) right now!

Photo from the book “Work In Progress – The Carhartt WIP Archives” by Rizzoli Books.